Truth Parlor

Archive for the ‘Everything Else’ Category

Well it’s official folks. Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz discusses announced an agreement today that the partnership is indeed in effect. Microsoft will power Yahoo’s search while Yahoo will be powering paid ads on Microsoft’s new baby Bing.

This agreement is suggested to make the user experience on both of these platforms easier, faster and more personalized.

However, coming from both a user of these search engines as well as Google (which I affectionately term Big G) this gives Internet marketers an advantage as well. How? Well…

• We’re looking at a decrease in ad costs when there are more advertising mediums to choose from.
• Big G might have to re-evaluate their policies and stop being such asses to their advertisers. So you may see Google Slaps decreasing.
• Yahoo Search Marketers will get the benefit of Microsoft/Bing’s technology, which means NO MORE HAND CRAFTING duplicate campaigns. We will have a desktop client which will cut our work time by 60%+!

Actually, I had a very pleasant conversation with a YSM representative earlier last week and she DID say that Yahoo Search Marketing would have a desktop client before the end of the year, though I couldn’t pull out any more information as to when this might occur. Now it looks like this might be a fantastic result of the Microsoft and Yahoo merger?

At any rate, I say bring it on. The finality of this deal won’t come to pass until 2010 and I’m quite certain anti-trust laws will be addressed, but this is great news for us in the Internet marketing business.

You can read more about it here:

Microsoft, Yahoo! Change Search Landscape

Microsoft, Yahoo! agree on Internet Search Partnership

My gal-pal Laura just moved out. She has been staying with us since August and she’s probably the closest thing to a 2nd wife I’ll ever have…sniffle. I mean, the lady does dishes and likes Oprah & American Idol. So it’s so very sad to see her leave me to my testosterone filled life again.

Let’s face it, no matter how great my wonderful boys are and as supportive as my husband is with almost everything I do, it was still nice to have someone who actually wanted to watch my favorite girly shows and could stomach a conversation about anti-aging methods and boob lifts.

So here’s to you my dear friend.

Congratulations on your beautiful home…and no matter what your Realtor says, your new stained concrete floors are super fab!

I’ll miss our Smoothie Sundays and thanks for kicking my butt into (yoga) gear. I’m now no longer a hater of Jamba Juice, and will remember you every time we juice up some carrots around here.

Thanks for not hurting yourself on the mess of toys (those damn legos will cut as hard as razorblades) since I would’ve hated for our homeowner’s insurance to rise because a bodily injury claim. Thanks for doing dishes after you’ve worked all day when you didn’t even dirty one up.  Thanks for staying up past midnight many nights when trying to help salvage one of our businesses after it was beaten to hell by our buyers.

Thanks for joining Facebook with me so I could have at least one friend.

Thanks for telling me about all the fun places Dallas has to offer up. You’ve experienced more places in 9 months than I have in 28 years here. WTF – I gotta get out more. I bow down to you and Gladys (her GPS).

Thanks for laughing (and not fleeing) when Justin would run a full circle around the house naked before each and every bath. Oh, and of course for acting like you’ve never seen anything like that even the 200th time.

Thanks for walking Donut. He loves you the most.

And many thanks for just listening to me rant. A lot. Actually, let’s say the internet thanks you for listening to me rant so they don’t have to (much). Jason thanks you for talking to me…it’s saved him many hours of engaging and intense conversations;-) But I’m wondering, who’s gonna greet him when he comes home now? He’s going to miss seeing a woman doing laundry in his home…

We’ll keep your room in the exact condition you left it, in case you are on this side of town and feel like a slumber party. We won’t even wash your sheets. I’ll even put the police tape up so no one even crosses into your room.

We’ll miss you…but enjoy that home and all your good looking, single, tool-toting guy neighbors!