Truth Parlor » Marketing/Advertising http://truthparlor.com The truth will set you free. But first, it will piss you off. ~Gloria Steinem Thu, 24 Jun 2010 05:18:08 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Great Advertising: Hardees Western Bacon Thick Burger http://truthparlor.com/great-advertising-hardees-western-bacon-thick-burger.html http://truthparlor.com/great-advertising-hardees-western-bacon-thick-burger.html#comments Fri, 27 Mar 2009 18:48:29 +0000 lee http://truthparlor.com/?p=843 You Tweeters keep sending me awesome vids. Thanks. This one comes from @pheaktol. Couldn’t imagine why he and all my male followers would like this simple burger commercial. Mmmm. I’m getting hungry…

So the moral to this advertising story? Sex still sells. Yes, so does clever, funny, outrageous, politically incorrect, but SEX will capture your attention faster than any other type of method? Why?

Because we all want it. On some level or other, sex makes us all take note. Whether it makes us think about how much we want to:

  • Have sex right now
  • Have sex as soon as possible
  • Never have sex again

It’s effective in making us aware of sex right at that moment. And the purpose of marketing is awareness so that we can covert the ‘aware’ into buyers.

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