Microsoft and Yahoo Search Merger
Well it’s official folks. Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz discusses announced an agreement today that the partnership is indeed in effect. Microsoft will power Yahoo’s search while Yahoo will be powering paid ads on Microsoft’s new baby Bing.
This agreement is suggested to make the user experience on both of these platforms easier, faster and more personalized.
However, coming from both a user of these search engines as well as Google (which I affectionately term Big G) this gives Internet marketers an advantage as well. How? Well…
- We’re looking at a decrease in ad costs when there are more advertising mediums to choose from.
- Big G might have to re-evaluate their policies and stop being such asses to their advertisers. So you may see Google Slaps decreasing.
- Yahoo Search Marketers will get the benefit of Microsoft/Bing’s technology, which means NO MORE HAND CRAFTING duplicate campaigns. We will have a desktop client which will cut our work time by 60%+!
Actually, I had a very pleasant conversation with a YSM representative earlier last week and she DID say that Yahoo Search Marketing would have a desktop client before the end of the year, though I couldn’t pull out any more information as to when this might occur. Now it looks like this might be a fantastic result of the Microsoft and Yahoo merger?
At any rate, I say bring it on. The finality of this deal won’t come to pass until 2010 and I’m quite certain anti-trust laws will be addressed, but this is great news for us in the Internet marketing business.
You can read more about it here:
Microsoft, Yahoo! Change Search Landscape
Microsoft, Yahoo! agree on Internet Search Partnership
Internet Business will grow in the years to come as more and more people get online. I also invested in an online store.”~~